Letting a property generates income for you, but it’s also important to remember that it’s a home for someone else.
Rentals need to stand out in a crowded market, particularly if you want to attract long-term, reliable tenants.
It’s not just about price. Renters look for value, comfort and convenience. Here’s how to ensure your rental property is a success.
Understand tenant preferences in the area
Look at similar listings, speak to local agents and pay attention to what prospective renters ask about during viewings.
A family searching in a suburban neighbourhood will have very different priorities from young professionals in a city centre.
If most tenants in your area value parking, sacrificing part of the garden for a driveway could unlock more potential.
Fast broadband and home-office space are priorities for many renters in and out of cities.
Students may prioritise furnished properties, while families might want storage and outdoor space. Align your offering with local demand to attract serious applicants quickly.
Enhance features and amenities
A property that looks good in photos will always get more viewings. But beyond aesthetics, you need to offer features that make everyday life easier for tenants.
Invest in modern kitchen appliances and cost-effective central heating systems. These upgrades show that you care for the property and reduce maintenance issues and long-term costs for tenants.
If space allows, built-in storage can make even a small flat feel more practical.
Going the extra mile to provide features that add value and convenience should help to reinforce your long-term returns.
Maintain and present the property well
Neglecting your rental is never a good idea. Even if the structure is sound, signs of wear and tear give the impression of a landlord who doesn’t care.
Routine maintenance prevents minor issues from escalating and reassures renters that they’ll be looked after.
Before viewings, check for scuffed walls, leaky taps and faulty fixtures. Fresh paint, deep cleaning and well-kept outdoor spaces make an enormous difference.
Well-lit rooms and a neutral colour scheme help potential tenants to picture themselves living there.
Presentation matters – it shapes first impressions and justifies your asking price.
Market it effectively
You won’t find tenants if no one knows about the property. Effective marketing ensures it reaches the right people and doesn’t sit empty for months.
Professional photos make your listing stand out, so capture bright, well-composed images that showcase the space.
Descriptions should go beyond generic phrases like ‘spacious’ and ‘great location.’ Highlight key features that set your property apart, whether it’s a south-facing garden, a new kitchen or proximity to transport links.
If you’re advertising online, respond to enquiries promptly – serious tenants won’t wait around.