Rightmove rebrands referencing tool as part of new campaign

16 June 2021 | Renting

Rightmove rebrands referencing tool as part of new campaign

Rightmove is to rebrand its Van Mildert platform next month, when it will become Rightmove Landlord and Tenant Services.

Van Mildert, a provider of referencing and insurance products to agents and landlords, was acquired by Rightmove in 2019. The referencing team, based in Newcastle, will remain the same.

Christian Balshen, Rightmove’s head of lettings, explains: “This is a small but important step in our Rent in Five lettings journey that we announced last week. A quality reference from a brand that landlords recognise and trust is a key component in our ambition to help agents find the right tenant, faster. 


“By using services provided by a recognised and trusted brand, we believe we can help agents give their landlords extra confidence that they’ll find the most suitable tenant. Bringing Van Mildert’s services and tools under the Rightmove brand is a key step in our vision to improve the end-to-end experience of letting a property for agents.

“We’re building a flexible, end-to-end platform that links up the key stages of letting a property to help agents manage high volumes of leads more efficiently. Agents will be able to choose to receive pre-qualified tenancy leads, select pre-qualified tenants to book an appointment online (including CRM integration), book references in one click and automatically produce and complete all the relevant tenancy documents – all within Rightmove Plus.

“We’re here to help our letting agent customers grow their business in the most efficient way. We’ve got ambitious plans to help agents over the coming months and we’ll continue to share more updates to keep them informed of our plans.”

This post has originally been featured in Letting Agent Today.