Rightmove changing its lettings service – wants agent feedback

11 June 2021 | Renting

Rightmove changing its lettings service - wants agent feedback

Rightmove has announced what it calls “a new vision for its lettings service” and wants agent feedback on what they think of the portal’s new five point plan.

Christian Balshen, Rightmove’s Head of Lettings, is leading the transformation and says the ‘Rent in Five’ plan links every step in the letting of a property, from sending a lead to collecting the keys. 

It says the five step plan is flexible and agents can choose to use one or all of the features if it helps their business.

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“We know letting a property can be time-consuming for agents and frustrating for tenants. Our early stages have included various versions of tenant passports, video viewings and an appointment booking tool, and we’ve learnt a lot along the way” explains Balshen.

“We know from our trials and from agent feedback that to bring about the level of change that the industry needs we need to go further. To make a fundamental difference for agents we need to help you by improving the entire lettings flow, from lead to moving in” he continues.

He says the Rightmove vision is that agent customers can choose to receive pre-qualified tenancy leads. Agents can then allow selected pre-qualified tenants to book an appointment online via Viewings Manager. 

Balshen goes on: “In the next three months, we’ll be starting to integrate Viewings Manager with the leading CRMs. An agent will then be able to book a reference in one click, a process that Van Mildert pioneered and we’re focused on perfecting. Finally, we’ll provide the platform to help agents onboard that tenant efficiently.”

He states that Rightmove approach is to provide a high number of qualified leads and maximise the opportunity to find the most suitable tenant for each property. 

“Our next job is to help agents deal with these leads efficiently. That’s the reason we bought Van Mildert and it’s why we’re integrating these services to create a vastly improved lettings experience for agents and for prospective tenants.”

The Rightmove Rent In Five steps are:

1. Maximum Leads

2. Automatic Pre-Qualification including credit check;

3. Viewings Booked Online with CRM integration;

4. Fully Managed Referencing ordered in one click; and

5. Tenancy Documents automatically produced and completed.

Balshen says he would like to hear feedback from agents. He is available on christian.balshen@rightmove.co.uk.

This post has originally been featured in Letting Agent Today.