Regional agency says unique business model is behind success

15 January 2021 | Renting

Regional agency says unique business model is behind success

A regional lettings agency says its better-than-expected 2020 performance is down at least partly to having what it calls a unique business model.

The Manchester Apartments agency last year enjoyed an average 62 per cent tenancy renewal rate for young professional and student lets, secured around 95 per cent occupancy over the year, and handled some 3,000 enquiries per month.

It says this was down at least partly to being hand-in-glove with parent group Beech Holdings. 


Director Jonathan Griffiths says: “This provides clear benefits from our point of view as we can feedback trends, suggestions and requests from our tenants to the design teams. I’m excited to bring this forward thinking, professional, genuinely low-carbon company to new locations so that prospective residents can benefit from the private rental sector schemes and service we provide.”

The agency has just recruited Dannielle Britt, who has a 10-year history in the north west property market, as its new head of lettings.

The firm says it aims to improve on its combined 2020 lettings income of some £7m.

This post has originally been featured in Letting Agent Today.