Principality Building Society has appointed Julie-Ann Haines as chief executive officer, subject to regulatory approval.
Haines joined the society as head of strategy and e-channels in 2007 and is currently the chief customer officer. She previously worked at HBOS (now part of Lloyds Banking Group) in the card services division.
She said: “As leader of our purpose-led organisation, my priority will be to build on our solid foundations and continue to invest in the business especially in these challenging times. It is vital we have a building society that is relevant for current and future members, customers and commercial partners.
“I have a clear vision of where I want the society to be, driving us forward to deliver the ongoing changes we need to stay relevant and successful. We are a safe home for our members but we plan to do much more to improve on the brilliant customer experience they are used to receiving.
“Our members need our support more than ever, to help them stay in their homes for longer and protect their savings. Our dedicated colleagues throughout the Society have been brilliant at helping our communities throughout the COVID-19 crisis. It is this kind of support and compassion which make us stand out as a great business here in Wales and the borders.
“I look forward to taking the society from strength to strength, whilst delivering on behalf of our members and colleagues.”
Principality is currently led by interim CEO Mike Jones, who took over after Steve Hughes resigned to become chief executive at Coventry Building Society in December 2019.
Jones will continue in his role until Julie-Ann is officially approved by the financial regulators, which can take up to three months.
Laurie Adams, chairman of Principality, said: “After a rigorous selection process, I am delighted to announce Julie-Ann as our new CEO subject to regulatory approval.
“Her commitment to our mutual values for more than a decade, in which she has shown strong leadership, financial and commercial acumen in helping to double our assets to more than £10bn, will help ensure she builds on the society’s success.
“During her time at Principality Building Society, she has played an important role in ensuring our members have received outstanding customer experience, and especially during these difficult times of the COVID-19 pandemic.
“She has played a key role in leading our transformation strategy and is the right person to ensure we continue to deliver long term value and excellent service to both existing and future members.”
This post has originally been featured in Property Wire.