Portal listings with virtual tours soar

General

There has been a huge spike in the number of Rightmove property adverts with virtual tours – and that’s before the lockdown measures even came into force, analysis from Made Snappy shows.

Between mid-April – when lockdown measures were at their most severe – and mid-May, the number of lettings listings with virtual tours increased by 44%, rising by 63% when it comes to listings with videos.

However, between mid-November last year and mid-May the number of lettings adverts on Rightmove with virtual tours increased by 179%, while the number of listings with videos increased by 280%.

Mark McCorrie, software director at Made Snappy, said: “The lockdown has understandably forced more agents to embrace virtual tours, particularly on the lettings side.

“Our analysis also reflects the quicker restart of the lettings market compared to sales, which will be much slower to get started.

“With the market now up and running, we expect the number of portal listings with virtual tours to increase even further as more agents will be operating at full capacity over the coming weeks.”

This post has originally been featured in Property Wire.