Leading BTR brand launches ‘bold and alternative’ new scheme

24 May 2021 | Investment

According to Quintain Living, The Robinson takes inspiration from both British and US popular culture, with nods to different influences felt across the buildings.

Festival Gardens is a large podium garden tucked into the heart of the buildings, with distinct areas including a ‘secluded and serene peace garden’, swings, a dog park and a Mad Hatter’s Garden with BBQ.

Meanwhile, the ‘spacious roof terrace’ boasts London’s longest stretch of sun loungers and brightly coloured work-from-home caravans, all with 360° views that take in the rest of London and the iconic Wembley Stadium arch.

In addition, The Robinson is home to an entire floor of resident lounges, including a split-level courtyard with slide, dining room and work pods. The whole floor has been designed to offer the ‘ideal blended atmosphere for working from home and chilling out’.

Each apartment at The Robinson features Samsung appliances and a hand-picked furniture collection courtesy of Quintain Living’s expert interior designers.

The living space design aims to be simple and classic, with bright colours used ‘to spice things up’. Bathrooms, on the other hand, opt for a monochrome, Yin and Yang design. Apartment ceilings are exposed concrete with galvanised piping for a raw feel, while lighting comes in coloured metal or bamboo.

“The Robinson is unapologetically creative, delivering unique homes for style-conscious Londoners looking for something extra special,” the Quintain Living team say.

What will residents get?

The studio, one, two, three and four-bed apartments come both furnished or unfurnished, with free superfast WiFi included, set up and ready to go.

Additionally, utilities are all set up and ready to go – with one monthly bill that breaks everything down for total transparency and residents only paying for what they use. Convenience and everything all being in one place – including bills – is a big part of BTR’s appeal to its mostly millennial customer base.

A bespoke furniture collection by Quintain Living’s in-house design team, appliances by Samsung and bathroom fittings by Kohler are all included, while there are also resident gardens and work-from-home lounges. As mentioned above, the roof terrace offers sun loungers and work-from-home caravans.

Apartments are also pet-friendly, which might help to draw in tenants frustrated by the lack of renting with pet opportunities in the traditional lettings market. The topic of pets in lets is currently a huge topic of debate in the sector.

The goal of Quintain Living – which is helping to drive the ongoing regeneration of Wembley Park and the wider area – is to have 3,330 homes under management by the end of this year. When we interviewed its chief operating officer, Danielle Bayless, at the start of the year, it had 2,416 homes under management.

In September last year, Quintain – the parent company bankrolling and managing Wembley Park’s dramatic facelift – rebranded its BTR arm from Tipi (well-known for its distinctive, provocative Tube adverts) to Quintain Living, in what it called an evolution of its BTR platform.

A few years ago, PIT visited Wembley Park to ask whether BTR could play its part in solving the housing crisis. The Robinson buildings will be seen as the latest piece in the jigsaw in the area that has effectively acted as a testing ground for BTR at scale in London, although critics will continue to question whether it has broad enough appeal and its affordability.

This post has originally been featured in Property Investor Today.